My contributions
Co-founded the company in 2012
Creative direction
Branding
Embodiment design
Product design – Eyewear and digital
throughout the years we always pursued the experimentation with both traditional and novel materials. We were the first to produce reclaimed wood, recycled wood chips & recycled plastic straws eyewear at scale in Brazil.
processing reclaimed wood generates a lot of wood scraps. To make use of this sub-product the Restus collection was created. with the support of our local community, and what was at the time the largest product crowd funding campaign in Brazil, we sought to make use of this materials, otherwise considered waste.
A very traditional material, great for its physical properties and endless aesthetics possibilities. Brazil once had a thriving eyewear industry, nowadays only a few factories remain. Leaving many pieces of machinery and raw material behind. Before using virgin acetate we explored as many old and left behind pieces of acetate that were laying around local factories. The collection was named "garimpo", which can be translated as "scavenging".
Our first glasses made with recycled plastics are pink in color, the result of the fusion between the white background of straws and their classic red lines. With a hexagonal shape and medium size, the model is made from 35 discarded straws.
A colab with Juju Latuca, with the help from MateriaBrasil. Also thanks to FOS Barcelona for all the transparency and tips. And of course all of this was made possible for the open source knowledge developed by the Precious Plastic community.
Due to renovations and/or demolitions of houses and apartments throughout the city, specially in the port zone, has provided us with years worth of high quality wood. Each frame caries the address from where the material was collected, connecting the final object to the house where a structural beam, piece of furniture or flooring used to ”inhabit".
Through the years I had the opportunity to design eyewear in many different context, sometimes for large collections where speed is the name of the game, other times for conceptual collections where details are all the matter.
Looking back it amazes me how many different aesthetics can surround the same object.
In this section I share some of my favourite collections.
The frames are made of exclusive acetates, with pins from the collection logo, recesses on the outside, 5 barrel Obe hinges - considered the best in the world - and grooves on the temples, Mira, Pape and Bo arrive for those looking for an extremely refined product, made by a national producer.
for sure the wildest frames I designed, this two models came from a great collaboration with Mateus Bonini and the guys over at the organisation of the surf/skate festival MIMPI.
The briefing for the São Paulo Fashion Week collection was “70's tennis racket”, so we developed ways to represent its elements on the sunglasses. We laser engraved the lenses so they would look like the racket’s strings, we used thin stripes of leather to emulate the grip, and made a tiny doted pattern around the lenses to reinforce the idea of the strings.
