Zerezes is an eyewear startup reshaping how Brazilians consume eyewear. The brand started from the wish to explore different materials and means of local production. It has grown to be Brazil's coolest eyewear brand, now aiming to disrupt the eyewear marketplace with its direct-to-consumer (DTC) business model. As one of the founders, I took Zerezes from inception to a rapidly growing business with multiple stores across Brazil. Though I left the operation in 2019 to pursue other creative ventures, I remain a shareholder in the company.
