Hi, I'm Henrique
Product & Visual Designer
I focus craft and taste to design products users connect with and businesses can rely on.
With a founder’s mindset and a focus on scalable systems, I turn complex problems into clear, consistent experiences that can grow with the product.
Sneak peak of my works
Selected works
TomTom
Token-Based Design System
I led the design system and token strategy for TomTom’s new navigation app, defining a scalable, cross-platform foundation for iOS and Android. Through a hi-fi-first, JSON-driven workflow, I doubled design-to-development speed and enabled visual evolution across TomTom’s wider product ecosystem.
Design systems
0 to 1
IOS & Android
TomTom
UI Leadership from Alpha to Launch
I led the UI execution for TomTom’s new mobile navigation app, shaping a modern experience used by over 1M users. As a senior IC, I partnered with product and engineering to ship core navigation flows and user-driven improvements that supported 100% user growth during rollout.
Product Design
0 to 1
IOS & Android
GO RIDE
Motorcycle Navigation Experience
I designed a mobile navigation experience crafted specifically for motorcycle riders, focusing on intuitive route discovery and a premium-tier strategy. The features I designed became the most-used capability in the app, while improvements to onboarding reduced drop-off by 15%, directly supporting engagement and long-term adoption.
UI & UX
Freemium strategy
IOS & Android
Novu
Early-Stage SaaS Product Design
Building a benefits platform from concept to launch.Redesigning a startup concept into a polished, developer-ready product. Designed intuitive flows for employees and admins, simplified onboarding, and delivered a lightweight design system that accelerated development.
Product Design
SaaS Web app
Vibing…
Vibe coded products to get me closer to the craft, working towards being a product builder.
Accessibility & WCAG
Micro animations
Visual Design
User Interface Design
Product Design
User Experience Design
User Research
Iconography
Design Systems
What I bring to the table
Design that connects emotionally, scales and moves your product forward.
Behind the frames
Born and raised in Rio de Janeiro I moved to Amsterdam in 2019. Currently based in Lisbon.
I thrive when product needs to move forward fast. I’m at my best helping teams cut through ambiguity by focusing on taste and craft to ship work with impact.
At TomTom, I lead UI and design system work for the TomTom mobile app. I co-own the token architecture and visual language that shape new themes across platforms. I work closely with engineers to bring Figma libraries into production via JSON tokens, so quality and speed scale together.
Before TomTom, I was a co-founder at a design-led eyewear company in Brazil. When transitioning to digital products I have freelanced as a product designer for Nike and early-stage startups.
The mix of craft, systems thinking, and entrepreneurial drive lets me move fast, sweat the details, and keep outcomes front and center.
A dog person
Enjoy the sea
Hi, it's me :)
Hi, I'm Henrique
Product & Visual Designer
I focus craft and taste to design products users connect with and businesses can rely on.
With a founder’s mindset and a focus on scalable systems, I turn complex problems into clear, consistent experiences that can grow with the product.
Sneak peak of my works
Selected works
TomTom
Token-Based Design System
I led the design system and token strategy for TomTom’s new navigation app, defining a scalable, cross-platform foundation for iOS and Android. Through a hi-fi-first, JSON-driven workflow, I doubled design-to-development speed and enabled visual evolution across TomTom’s wider product ecosystem.
Design systems
0 to 1
IOS & Android
TomTom
UI Leadership from Alpha to Launch
I led the UI execution for TomTom’s new mobile navigation app, shaping a modern experience used by over 1M users. As a senior IC, I partnered with product and engineering to ship core navigation flows and user-driven improvements that supported 100% user growth during rollout.
Product Design
0 to 1
IOS & Android
GO RIDE
Motorcycle Navigation Experience
I designed a mobile navigation experience crafted specifically for motorcycle riders, focusing on intuitive route discovery and a premium-tier strategy. The features I designed became the most-used capability in the app, while improvements to onboarding reduced drop-off by 15%, directly supporting engagement and long-term adoption.
UI & UX
Freemium strategy
IOS & Android
Novu
Early-Stage SaaS Product Design
Building a benefits platform from concept to launch.Redesigning a startup concept into a polished, developer-ready product. Designed intuitive flows for employees and admins, simplified onboarding, and delivered a lightweight design system that accelerated development.
Product Design
SaaS Web app
Vibing…
Vibe coded products to get me closer to the craft, working towards being a product builder.
Accessibility & WCAG
Micro animations
Visual Design
User Interface Design
Product Design
User Experience Design
User Research
Iconography
Design Systems
What I bring to the table
Design that connects emotionally, scales and moves your product forward.
Behind the frames
Born and raised in Rio de Janeiro I moved to Amsterdam in 2019. Currently based in Lisbon.
I thrive when product needs to move forward fast. I’m at my best helping teams cut through ambiguity by focusing on taste and craft to ship work with impact.
At TomTom, I lead UI and design system work for the TomTom mobile app. I co-own the token architecture and visual language that shape new themes across platforms. I work closely with engineers to bring Figma libraries into production via JSON tokens, so quality and speed scale together.
Before TomTom, I was a co-founder at a design-led eyewear company in Brazil. When transitioning to digital products I have freelanced as a product designer for Nike and early-stage startups.
The mix of craft, systems thinking, and entrepreneurial drive lets me move fast, sweat the details, and keep outcomes front and center.
A dog person
Enjoy the sea
Hi, it's me :)
Hi, I'm Henrique
Product & Visual Designer
I focus craft and taste to design products users connect with and businesses can rely on.
With a founder’s mindset and a focus on scalable systems, I turn complex problems into clear, consistent experiences that can grow with the product.
Sneak peak of my works
Selected works
TomTom
Token-Based Design System
I led the design system and token strategy for TomTom’s new navigation app, defining a scalable, cross-platform foundation for iOS and Android. Through a hi-fi-first, JSON-driven workflow, I doubled design-to-development speed and enabled visual evolution across TomTom’s wider product ecosystem.
Design systems
0 to 1
IOS & Android
TomTom
UI Leadership from Alpha to Launch
I led the UI execution for TomTom’s new mobile navigation app, shaping a modern experience used by over 1M users. As a senior IC, I partnered with product and engineering to ship core navigation flows and user-driven improvements that supported 100% user growth during rollout.
Product Design
0 to 1
IOS & Android
GO RIDE
Motorcycle Navigation Experience
I designed a mobile navigation experience crafted specifically for motorcycle riders, focusing on intuitive route discovery and a premium-tier strategy. The features I designed became the most-used capability in the app, while improvements to onboarding reduced drop-off by 15%, directly supporting engagement and long-term adoption.
UI & UX
Freemium strategy
IOS & Android
Novu
Early-Stage SaaS Product Design
Building a benefits platform from concept to launch.Redesigning a startup concept into a polished, developer-ready product. Designed intuitive flows for employees and admins, simplified onboarding, and delivered a lightweight design system that accelerated development.
Product Design
SaaS Web app
Vibing…
Vibe coded products to get me closer to the craft, working towards being a product builder.
Accessibility & WCAG
Micro animations
Visual Design
User Interface Design
Product Design
User Experience Design
User Research
Iconography
Design Systems
What I bring to the table
Design that connects emotionally, scales and moves your product forward.
Behind the frames
Born and raised in Rio de Janeiro I moved to Amsterdam in 2019. Currently based in Lisbon.
I thrive when product needs to move forward fast. I’m at my best helping teams cut through ambiguity by focusing on taste and craft to ship work with impact.
At TomTom, I lead UI and design system work for the TomTom mobile app. I co-own the token architecture and visual language that shape new themes across platforms. I work closely with engineers to bring Figma libraries into production via JSON tokens, so quality and speed scale together.
Before TomTom, I was a co-founder at a design-led eyewear company in Brazil. When transitioning to digital products I have freelanced as a product designer for Nike and early-stage startups.
The mix of craft, systems thinking, and entrepreneurial drive lets me move fast, sweat the details, and keep outcomes front and center.
A dog person
Enjoy the sea
Hi, it's me :)