Case Study: Novu – flexible perks program for your team in a minute

Novu is a startup dedicated to enhancing employee wellbeing by connecting them to a global range of benefits. The platform supports both employees managing their benefits and administrators overseeing them.

What I did

Interaction Design
UI Design
Visual Identity
Prototyping
Design system & specifications

Main outcomes

User Experience: Improved satisfaction due to enhanced usability and comprehensive design.

Brand Recognition: Strong visual identity contributed to better brand recognition.

Development Efficiency: Streamlined development with the comprehensive design system.

Problem Statement

The challenge was to create an intuitive user experience and a strong visual identity aligning with Novu’s mission.

Design process

The design process included user feedback and iterative improvements, focusing on:

User Flows: Designed sign-up/login, onboarding, and covering empty, success, and error states.

Navigation Structure: Redefined for better usability.

Prototypes: Created for client demos to ensure practical functionality.

1

Visual Identity:

Typography: Used Roboto for its readability and online compatibility.

Colors: A palette reflecting brand values and enhancing usability.

Illustrations: Custom illustrations to engage users.

Logo: A new logo embodying Novu’s mission.

2

Platform Design

Designed and iterated on all major pages including Dashboard, User Management, Plans, Company Profile, Billing, Benefits Management, Novu Card, and FAQ.
Focused on onboarding and web sign-up processes.
Covered various states such as empty, success, and error states to ensure a comprehensive user experience.

Design System: Based on Ant Design, incorporating custom components for a cohesive and scalable design.

3

Final flows


Results & Reflections

User Experience
‍Improved satisfaction due to enhanced usability and comprehensive design.

Brand Recognition
Strong visual identity contributed to better brand recognition.

Development Efficiency
Streamlined development with the comprehensive design system.

Conclusion
The new design successfully met user needs and supported Novu’s mission. Ongoing user feedback will guide future enhancements.